Jan
21
2017

Internet Marketing Gone Stale? Maybe It's Your Attitude

Heard it all before? Yeah right… I always get a kick out of people those that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough, the economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay-per-click product of the week.

The Google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah, blah, blah (insert stupid excuse here).

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day 1 – write an article and email it to your list.

Day 2 – post it to your blog

Day 3 - send it to the article directories

Day 4 - get 200 copies of the article printed and mail 100 of them to your prospects

Day 5 – send the other 100 printed ones to your buyers

Then do something different.

Day 6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you.

Day 7 - call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list.

Day 8 - find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a tele-seminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter).

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, facsimile and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.

Comments Off
Jan
21
2017

A New Sales Outlook

Sales is a mindset. Equipment leasing brokers face far greater challenges than ever before. They are used to the sting of disappointment when a transaction is declined, but that familiar sting has turned into laceration infected with negativity. The changes in the marketplace are like a puncture wound to the collective psyche of salespeople and many are reacting like victims. When someone plays the role of victim, they often tell their troubles to anyone who will listen; if no one will listen, or if they decide to stay silent and not complain aloud, they tell their sad story to themselves in their head over and over. They see themselves as someone who’s been treated unfairly.

To be a truly productive, healthy salesperson, you need to stop feeling victimized. Replace negative reactions with a plan to keep you in a solid, peaceful state of mind, regardless of any drama going on around you.

Here are five simple ways to defeat negativity and create a new sales outlook:

Face The Truth

The first step to take is to face what is. Say to yourself “Right now, this is how it is. I can either accept it or make myself miserable.” Once you accept what is, you stop fighting against it and you clear your head to come up with creative alternatives. One of the best ways to face the truth is to look at your numbers. How many applications are you receiving on a daily basis? How many are declined? What is your average transaction size? How many applications would you need to receive based on your approval percentage and booking rate to meet your sales goals? Find out the answers to these questions, accept the answers and develop a strategy to make it happen.

Stick To The Facts

Cognitive Behavioral Therapy holds that what we think about an event is even more important than the event itself in determining our physical and emotional reactions. Stick to the facts and don’t make up stories. Debilitating thoughts like “I’m no good. I’ll never be any good. I just don’t have it.” Or “My business is wrecked” are stories. They limit you and prevent you from taking effective action. They let your emotions run the show. “I have $900 in my business checking account” is a fact. Fact facing is always empowering. The stories you make up in your head, to a large extent create the emotions that you feel. Sticking to the facts will stop the turmoil.

Respond Don’t React

There is a difference to responding rather than reacting. It’s like when a doctor says “You’ve had a bad reaction to the medication” vs. “Your body is responding well.” Or in parenting a reaction is “What did you do?” vs. the response “What happened?”

This relates to leasing because brokers who are exceptionally good at putting deals together don’t get caught up in negative reactions. They are completely present in their work. Not contemplating the past or the future they fully respond to what the present moment requires of them. For example, when deals are declined or funding sources won’t fund, they respond to the requirements of the new situation, and work to solve the problem.

A salesperson who is caught up in negativity may get angry and react in a resentful manner then use a large amount of energy in protest or anger. This alienates them from the funding source and carries destructive energy toward the lessee. This negative energy creates more problems so truly some sales people are their own worst enemies.

By responding and not reacting you give yourself the gift of awareness and if you do this often enough lightheartedness and good cheer return to your life.

Share Information

Sharing everything you know about a deal is especially important today. Brokers who hide data, specifically derogatory information will be cut off. The new mindset of sales people should be to share strategies and information to their coworkers and colleagues. When you share information you help other people to do their jobs better. Equipment leasing salespeople unknowingly sabotage their own work when they withhold help or information from others. The more information you communicate and the more you help other people to be successful, the more smoothly things flow. When you give little or no help to funding sources, or put obstacles in their path life becomes much more difficult for you and everyone around you.

Welcome Success

Some people react to someone else’s success as if that success had taken something away from them. When you resent another person’s success you restrict your own chances of success. In order to attract success, you need to welcome it wherever you see it. If a coworker lands a terrific vendor, be happy for them, celebrate with them, help them with their extra work. The more open and considerate you are the more you improve your ability to succeed.

Comments Off
Jan
21
2017

Cash Advances – Are They More Seamless Than Ever?

We are all fallible and subject to imperfections that we usually have little control of altogether! One minute we think we’re doing alright and the next, we are strapped for cash like never before. Sure you’ve been there, right?

What is coming in in terms of money is simply not enough to suffice when all the expenditures ‘come a knocking’! Cash advances are sometimes referred to as a short term ‘safety net’ whereby utilizing your next payday the leverage or basis for the transaction.

It can allow you to catch your breath long enough to ‘put out any fires’ that tend to smolder in the distance. This concept is far from new and until just recently, has been fully perfected in the online financial environments. The internet lenders are more seamless than ever and much less ‘choppy’ than your local pawnshop or cash advance store down the road.

You major benefits are savings! What do you save? Time is one of the primary goals people look to achieve in terms of savings. This is done with many 1 hour advance lenders who have practically the quickest turn around times lending cash on earth!

In addition, you don’t have to spend any money on gas getting there or risking you physical health in route. This can be huge if you don’t live near a payday loan store anywhere. Cash advanced in an online capacity shields your privacy more readily than any physical lender could do for you; because at that point, your identity and what your there for, is exposed.

Turn around times are fabulous and only getting better as well as overall costs associated. Therefore, it is an excellent time now(if your inclined) to obtain a fast cash advance via a highly reputable lender on the web!

Comments Off
Jan
21
2017

E Cigarettes, Health and Safety – Can Electronic Cigarette Help Stop Smoking and Reduce Dangers?

The chances are, especially if you are a smoker that you will have heard of the electronic cigarette (or e cigarette) by now. However, as the popularity of the product undoubtedly increases, there still remains much confusion as to what this electronic device is and does.

The questions considered in the title, officially at least, remain largely unanswered, but we can have a look at some of the things that are known about e cigarettes and the industry that surrounds them.

The electronic cigarette has been in existence since around 2003, although it wasn’t until about 2008 that these things really started garnering some significant mainstream attention. During the next couple of years the e cig really took off, with more and more online distributors of the product appearing.

Despite its rapid rise in popularity, the electric cigarette has had far from an easy or comfortable ride, with many obstacles still to face in the future. A whole host of legal conflicts have been fought, some won, and some lost as the battle for a determining product status has ensued. What is the electronic cigarette? How can it be classified? How can it be marketed? Is it safe? Again, many of the answers to these questions remain in limbo.

Initially, many distributors were marketing the e cig as a method to quit smoking and a healthier and safer method of smoking than tobacco cigarettes. There is no ‘ignition’ with an electronic cigarette and therefore no burning and no smoke. Additionally most e cigarettes don’t contain any actual tobacco, so it is easy to see how these “safer smoking” claims originated. A smokeless, tobacco free cigarette!

Health authorities and local and national governments stepped in and disputed the claims and protested that as yet, the product had not been through enough testing to substantiate any of them, and they had a point. After all, the e cigarette still contained (in most cases) nicotine (in liquid form), which is of course highly addictive and in its raw form, actually poisonous. This was never going to be a smooth ride for distributors.

So, where does this leave the whole debate now? Do smokers have a genuine alternative to tobacco smoking on the market and is there a future for e cigarettes?

Well, in December of 2010, the Hollywood movie, “The Tourist” saw Johnny Depp sitting, opposite Angelina Jolie, on a “no smoking” train “vaping” away on an electronic cigarette. Earlier in the year, actress Katherine Heigl and David Letterman shared a well publicised e cig moment on the Late Show. Despite the many legal hurdles that still need to be negotiated, it seems the people that this could mean the most to, smokers, are making their own decisions.

I have spoken to many people and read many other stories of smokers who have turned to the electronic cigarette as an alternative to tobacco cigarettes and who believe that it has made huge differences and improvements in their lives. Some haven’t touched another traditional cigarette since they made the switch. Many e cig users also claim that this alternative smoking method is actually significantly cheaper (in the long term) than smoking tobacco cigarettes.

My dad died from a passive smoking related lung cancer, and I wonder if e cigarettes had been around and accepted 30 or 40 years ago, might it have made a difference for him? None of that dirty old, second hand smoke to breathe in. One wonders and only time will provide these answers, provided the e cig is actually given that time.

While we wait for official word on the future of electronic cigarettes, people are making their own decisions. With Hollywood also seeming to embrace the product, is it just a matter of time before e cigarettes replace the old ‘analog’ cigarettes and change the future of the tobacco industry and of smoking forever?

Comments Off
Jan
20
2017

Sonography Websites and Blogs

There are numerous great sonography Websites and blogs for professionals in this field who want to stay on top of the latest news and information for their careers. You could easily compile a list of 50 sonography Websites and blogs, and they would all be very useful. These five Websites and five blogs are a great place to start, though. They all have plenty of visitors, lots of recently updated information and credibility in the industry.

Websites

1. Aunt Minnie: This Website, found online at AuntMinnie.com, is an excellent forum for industry professionals such as business managers, members of organized medicine, radiologists and technologists. If you want to meet others in the profession to network and collaborate with, this is a great site for you.

2. Diagnostic Imaging: Go to DiagnosticImaging.com to find out about the latest developments across all segments of the field of diagnostic radiology.

3. Health Imaging: This site, HealthImaging.com, boasts “Images, information and knowledge across the enterprise.”

4. Image Radiology Magazine: RT-Image.com is “the source for radiology professionals,” with everything from job listings to CEO directories to data sheets to informative articles and much, much more.

5. Learning Radiology: This is a great resource if you are a student or new to the field. Regular features at Learningradiology.com include a case of the week, an image DDX, quizzes and more.

Blogs

1. American Journal of Neuroradiology: Find everything neuroradiology-related at this blog site, including editorials, cases, book reviews and more.

2. Americans for Responsible Imaging: The ARI blog site features doctors and patients from the world of medical imaging who are focused on preserving the healthcare system in the United States.

3.Free Ultrasound Machine Reviews and Tips: If you are looking for evaluations of diagnostic ultrasound equipment with details about 3D and 4D ultrasound techniques, image quality and user friendliness, visit GPS Medical President Brian Gill’s blog.

4. Imaging Informatics News: Everything related to medical imaging informatics is discussed in this blog, including news on CAD, PACS, RIS, image acquisition, processing enhancement and more.

5. Sonography News: All the diagnostic medical ultrasound imaging news that you need to know now is right here in this blog.

Find best sonography schools or sonography college programs on SonographySchoolsU.com and start your path to a rewarding career. SonographySchoolsU.com is an online education resource offering information about top sonography schools/ Ultrasound Technician Schools that offers best sonography programs in various disciplines.

Comments Off